At this price point, it holds its own as compared to premium Gin offered at twice the cost. Smooth. Mixes very well with tonic. Is greatly complemented by any citrus mix. (Bitter lemon or Squirt comes to mind). Heavy juniper scent, in the London tradition, might be off-putting to some drinkers, but is not overwhelming. At a distilled 80 proof, Burnett's is less potent than tradition dictates, but one might just think that a higher proof would only serve to make this Gin too harsh. All in all, a delightful spirit, and priced very right.