Average auto insurance in FL, $1,672, is slightly above the US average, 1,567. More expensive states include NJ, NY, MA, DE, MD, PA, MI, NV, OR, WA, OK, and KY.
It seems high because well-known majors double their rates so they can advertise "up to 50% off." If you want normally priced insurance, buy from a company that does not advertise on TV.