Yell.com

KEY ISSUE: THIS SITE FOCUSES ON the UK MARKET ...neither good or bad, but good to know up front. # FREE to download and use on any mobile phone # Search over 2 million UK local businesses

best source of business for me, i rely on yell.com advertising, im in the removals business and spent about 2000 on yell.com and get an average of 20 calls a month of which i convert 15 in to business with an average of 80 per job you can work the maths. Fantastic, looking to epxand in more classifications in the next month or so....

No one ever seems to mention this, but here's how Yell.com works: You pay for the 'special' listings with the yellow background. If there are more than ten, then you get randomly rotated between the next page and the front page. In any case, adverts are randomly rotated on a page. To test this for yourself, find a popular listing such as 'flowers' and then refresh the page; see how the listings change? You choose a category. If someone searches for 'web design' and you are in the 'internet web design' category a results page is automatically displayed. However, if your company performs 'search engine optimisation' it has to pick a category to be included in - as like as not, 'internet web design' again. A searcher typing in the term 'search engine optimisation' will then get a list of all available meta categories - vehicle engines, internet, etc. Click the category that's appropriate. Within THAT category your site will be listed in further random categories. Essentially it's a... Read more