Fast Company

My interest has faded. 10 years ago, a business professor had us all subscribe to what he called the cutting edge business publication, the new wall street journal in a magazine. I remember being very intersted in the articles, from what makes an expansion giant like wal-mart or starbucks thrive; business practices they have instituted that makes them a success. Now, the first 50 pages are advertisements with paragraph sprinklings mixed in. The full articles, 90% of the content is about tech up and comers, or companies and their online growth. I get it, the last company I worked for, 95% of what I sold was on line, and even the one I'm in now is moving to about 50% digital product. But could go get a tech magazine. What I'm interested in again is the processes these companies are putting in place to sustain and increase their profitability, along with survive during times like these. I'd like to see some of what the mom and pop entreprenuers are doing, and Fast Company has lost... Read more

This magazine is fantastic! It's an exciting, interesting and provoking look at business. The articles are well-written and offer insights into areas that are normally overlooked by the stilted, overblown and yes, boring business magazines. Fasst Company, keep up the good work!!

Jejune. Thrilled I could finally use that word, but finally, here is something to which it applies. Naive, written often and in large part by 24 year olds with no experience in business. Granted, a 24 year old without experience in business could offer some fresh and stunning insights about business, management, marketing etc., but this magazine reads like the pep squad for some New Economy that does not exist. Each issue is fundamentally identical to the one that precedes and follows it. The chance of gaining some valuable insight from it is lower than the odds you'd get on fifteen other publications, including seemingly ordinary ones like Entrepreneur and Inc.

"Fast Company" is overdoing the cutting-edge thing to the point that it's becoming a bad parody of itself. The last issue I read was about 1,000 pages long, bursting with ads, and full of articles on people who aren't nearly as cool or revolutionary as they think they are. Why would you buy "Fast Company" when you can get much better coverage of the Internet economy in "Industry Standard"?

Too many ads, but still a pretty great business magazine for the digital age. And its especially useful for "free agent" entrepreneurs.

Fast Company is one of the most innovative Business magazines on the market. Fast Company is creative, informative, and very useful in understanding hotest market trends.