ChoiceStream is a personalization service provider for retail, media and entertainment, TV and mobile brands (portfolio includes Comcast, AT&T, Borders, DirecTV, Vongo, eMusic, Blockbuster, Yahoo! and Overstock.com).
ChoiceStream’s software as a service delivers product and content recommendations to consumers on devices such as the desktop, TV, PDA, in-store kiosk, and call center.
Source:
ChoiceStream on Crunchbase